Google Maps’ “local pack” is prime real estate, pulling 44 % of all clicks on a local results page. To claim one of those coveted spots your business needs a fully optimised Google Business Profile (GBP, formerly Google My Business) plus solid local-SEO fundamentals built around three signals: relevance, distance and prominence.
Relevance begins with selecting the most accurate business category inside your GBP, writing a detailed, keyword-rich description and creating dedicated website pages for every product or service. Back each page with on-page SEO basics—clear titles, meta descriptions and copy that mirrors what customers actually search for.
Distance is Google’s next filter. The search engine matches the user’s location to your registered address, so a city-centre or neighbourhood premises dramatically increases exposure compared with an out-of-town site. If you operate from multiple locations, create and verify a separate GBP listing for each.
Prominence completes the trio. Steadily earn genuine 4- and 5-star reviews, reply to every reviewer, post new photos and offers, and cultivate high-quality backlinks from trusted, locally relevant sites. Consistency is vital: your Name, Address and Phone (NAP) must appear exactly the same on your website, social bios and every external citation.
Setting up (or claiming) your GBP is straightforward but requires accuracy. Gather your logo, high-resolution photos, unique business description, opening hours and a landline number, then verify via Google’s postcard or other available methods. Log in regularly to refresh information, respond to questions and publish posts—Google rewards active profiles.
Help Googlebot recognise your NAP on-site by adding LocalBusiness schema markup; it highlights key details in machine-readable form and speeds indexing. Finally, reinforce authority with a targeted link-building campaign focused on industry publications, local news outlets and partner organisations.
When relevance, distance and prominence align, your company stands a far greater chance of appearing in Google Map results—so nearby searchers become in-store visitors, callers and paying customers instead of someone else’s. Invest the time now and watch local traffic rise. (328 words)
Part 2 – Benefits-oriented, punchy, CTA-focused rewrite
Put Your Business on the Map—Literally
Stop leaving money on the table. When shoppers type “best your service near me,” you need to pop straight into their line of sight. Google Maps is where 98 % of local buyers look first—and 44 % of clicks land on the three-pack. Let’s make sure one of them is yours.
Why You’ll Love Google Business Profile (GBP)
More foot traffic, more calls, more cash. Your listing sits above organic results, stealing attention before competitors even show.
Instant credibility. Star ratings and fresh photos shout “trust us” louder than any ad.
Free real estate. Google charges nothing to appear—if you play by its rules.
Play-by-Play to Own the Local Pack
Claim & Complete Your Profile
Upload your logo, team photo and service shots. Copy-paste your Name, Address, Phone (NAP) exactly as they appear on your site. Burn through the full description limit with keyword-rich copy. Hit “verify”—done in under an hour.
Dial-In Relevance
Pick the perfect primary category (no “miscellaneous” cop-outs).
Give every product or service its own web page with laser-focused meta titles.
Add LocalBusiness schema so Googlebot can read your NAP without squinting.
Win on Distance
Choose premises close to your ideal customer cluster. One mile beats ten—every time. Got multiple locations? Set up a GBP profile for each and dominate every neighbourhood.
Boost Prominence
Reviews: Funnel happy clients straight to your review link. Respond fast—Google sees the love.
Backlinks: Earn shout-outs from local press, industry blogs and partner sites.
Freshness: Post offers, events and photos weekly. Dormant listings drop; active ones climb.
Quick-Hit Checklist
✅ Logo & hero image ready
✅ Unique 750-character business blurb written
✅ Landline number, opening hours, holiday hours set
✅ Mailbox watched for Google’s postcard pin
✅ Review-request email template locked and loaded
Ready to Out-rank the Competition?
Claim your Google Business Profile today and turn “near me” searches into real-world sales. Need backup? Book a free 15-minute strategy call and we’ll map out your route to the top—before your competitor beats you there.